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Research tool

Build, launch, and report on your most complex surveys, without the scripting queue.

<un>peel's survey module gives researchers more control over the hard parts of survey execution: advanced logic, testing, multilingual setup, external sample launch, and reporting, without turning every change into a scripting request.

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A research tool inside <un>peel. Starter plans give single-tool access. Foundation and above include the full toolset.

Quant Surveys / overview
Survey build start screen showing editor options and project setup status
Hard parts

The hardest parts of survey execution, made easier.

Complex surveys usually create scripting queues, QA loops, supplier handoffs, and reporting cleanup. Quant Surveys brings those jobs into one controlled workflow so researchers can build, test, launch, and report with more direct control.

Hard part 01

Complex setup

Author complex surveys without routing every change through scripting.

ViewHard part 02

Logic testing

Trigger logic at the question level instead of retracing every path.

ViewHard part 03

Translation review

Review source, translation, and respondent preview side by side.

ViewHard part 04

External sample launch

Bring external sample setup closer to the survey workflow.

ViewHard part 05

Crosstab reporting

Shape crosstabs into the readout researchers actually need.

View
Hard parts

Where complex survey execution gets easier.

These are the execution areas where teams most often lose time: advanced build control, logic testing, translation review, external sample launch, and crosstab reporting.

Hard part 01

Build complex surveys without the scripting drag

The survey module starts when the questionnaire is ready to become a live study. Researchers can build the instrument in a WYSIWYG editor, configure the logic around it, and adjust the setup without handing every advanced change to a specialist.

Common high-friction tasks are brought into the interface, so teams can create complex surveys with more direct control over routing, piping, quotas, redirects, and distribution logic.

  • +WYSIWYG survey editor for building and adjusting questionnaires directly
  • +No-code setup for advanced routing, piping, quotas, redirects, and masking
  • +Even and uneven distribution handled in a few clicks instead of custom scripting
  • +Question setup designed for researchers who still need control over the detail
Quant Surveys / Build complex surveys without the scripting drag
Survey authoring interface showing no-code setup and advanced question configuration
Hard part 02

Test survey logic without retracing every path

Survey testing is usually painfully linear. To verify one logic condition, researchers often have to walk backwards and forwards through the survey, answering earlier questions in just the right way to trigger the path they need to inspect.

In <un>peel, testing is centered on the question. At each question, researchers can inspect and trigger the piping, skip logic, and conditional logic that affects what respondents see, so QA becomes faster and less dependent on repeated full-survey passes.

  • +See the logic attached to a question from one testing screen
  • +Trigger piping, skip logic, and conditional logic without rebuilding the respondent path
  • +Jump directly to the question that needs review
  • +Reduce the repeated end-to-end testing passes that slow pre-launch QA
Quant Surveys / Test survey logic without retracing every path

Product view

Survey testing interface showing logic checks for a specific question

UI
Hard part 03

Review every translation against the source, side by side

Multilingual surveys should not become a parallel build for every market. <un>peel keeps translated survey content connected to the original questionnaire, so teams can manage language setup, review, and preview from the same place.

Researchers can compare the English question, the translated text, and the respondent-facing preview side by side. That makes language work easier across setup and review, not just at the final testing stage.

  • +Manage translated copy against the source questionnaire
  • +Compare English and translated question text side by side
  • +Preview how each translated question will appear to respondents
  • +Jump directly to the question or language that needs review
Quant Surveys / Review every translation against the source, side by side
Translation review interface showing source text, translated text, and respondent preview
Hard part 04

Launch external sample from inside the survey workflow

External sample launch should not feel like a separate operational workflow bolted onto the study after the survey has been built. PureSpectrum integration brings sample setup closer to the survey itself, so researchers can move from build to fieldwork with fewer handoffs.

For teams that run multi-market or fast-turnaround studies, that makes it easier to configure external sample, align the fieldwork setup with the questionnaire, and keep the launch process inside one controlled workflow.

  • +Set up external sample from inside the survey workflow
  • +Reduce the operational gap between questionnaire build and supplier launch
  • +Keep sample setup tied to the study record
  • +Support faster launches when external sample is needed
Quant Surveys / Launch external sample from inside the survey workflow

Product view

Survey launch setup showing external sample configuration

UI
Hard part 05

Build the crosstabs researchers actually need

Reporting is easier when researchers can shape the table inside the platform. Row and column rollups make it simpler to combine categories, clean up cuts, and build the view needed for analysis without rebuilding everything outside the system.

That matters for real research reporting, where the first table is rarely the final table. Researchers can merge rows or columns, create cleaner readouts, and move faster from raw survey output to the story the business needs to see.

  • +Merge crosstab rows or columns inside the reporting workflow
  • +Create rollups that match the analysis view researchers need
  • +Clean up tables without exporting every adjustment
  • +Move faster from survey data to stakeholder-ready reporting
Quant Surveys / Build the crosstabs researchers actually need

Product view

Crosstab reporting interface showing merged rows, merged columns, and rollup controls

UI
Platform fit

How Surveys fits into the wider workflow.

Quant Surveys is one module in the wider <un>peel workflow. Research Guard helps teams review the questionnaire before it is built. Trust Centre carries the respondent-quality story once fieldwork is live. Insight Navigator and Segment Lens help the output travel after the study is complete.

Surveys run inside that wider workflow, so an approved questionnaire becomes a live, multilingual, sample-ready study, and the resulting data can be shaped into reporting your team can use.

See Research GuardSee Trust CentreSee Insight Navigator
Next step

See how complex survey execution feels in <un>peel.

Book a 30-minute demo and we will walk through how the survey module handles complex setup, logic testing, multilingual surveys, external sample launch, and reporting in one workflow.

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