Research tool
Run conversational interviews fast enough for questions that cannot wait.
<un>peel's Guided Interviews tool helps teams launch guided qualitative interviews quickly, collect voice, video, or text responses at scale, and surface themes, transcripts, and follow-up questions without losing researcher control.
A research tool inside the <un>peel platform. Starter plans give single-tool access. Foundation and above include the full toolset.
More tools in <un>peel
Why this is more than a chatbot asking follow-up questions
Speed matters, but the real value is getting structured qualitative evidence without weeks of scheduling, moderation, transcription, and coding.
The tool lets the team set the objective, discussion guide, and context up front, then launch guided conversations so participants can join through a link while the evidence starts building immediately.
When teams use it
Guided Interviews works best when the team needs more depth than a survey and enough reach to run dozens or hundreds of guided conversations in parallel without the scheduling overhead of a manual interview program.
- Exploratory follow-up when a quant signal needs explanation fast
- Concept or proposition testing when teams want richer stories, not just ratings
- Multi-language interviews for cross-market work without building separate programs for each region
- Multi-segment work where scheduling live interviews would slow the program down
- Ongoing pulse checks where voice, video, or text responses add color without creating a heavy qual project
How the researcher stays in control
The researcher defines the objective, guide, context, and boundaries before launch. The tool handles the conversations at scale, but the design and interpretation still belong to the team.
That matters because the point is not to automate judgment away. It is to help the team gather richer evidence faster while keeping the work inside a real research process.
What teams can work with straight away
Responses can be reviewed while fieldwork is still running rather than waiting until the end of the study. The team can work from transcripts, themes, quotes, and segment-level views while follow-up questions are still actionable.
Summaries, transcript evidence, and follow-up questions can flow into Insight Navigator so qualitative work stays connected to the wider customer understanding the team is building over time.
Next step
See how Guided Interviews fit into the wider research workflow.
Book a demo and we will show how Guided Interviews helps teams move from question to conversational evidence faster, without turning qual into a black box.