Focus-group depth, gathered over days instead of one scheduled session.

This is structured research, not an open forum. Researchers manage the flow through topics that follow the discussion guide, review responses as they come in, and add probes when an answer needs more context.

That makes the format useful for more than question-and-answer discussion. Teams can run activity-based qualitative work where participants need to take a picture, record a video, upload evidence, or reflect on something in their day before responding.

Where Guided Interviews are built for one-to-one depth at scale, Discussion Groups are built for group, longitudinal, and activity-led qualitative work.

Because Discussion Groups sit inside the wider platform, the evidence does not end as another isolated discussion-board export. Prompts, responses, probes, summaries, and activity uploads can be analysed alongside the rest of the study rather than being trapped in a separate qual tool.

The same participant can be matched across methods. When someone completes a discussion group activity and later appears in a quantitative study, their qualitative language and attitudes can connect back to survey data from the same person.

Transcript-level evidence can also flow into Insight Navigator alongside survey work, Guided Interviews, briefs, and outputs, so stakeholders can return to the evidence after the activity closes.