Research tool
Build a dedicated panel of customers you can research whenever you need to.
Panel lets teams recruit their own customers, keep them engaged between studies, and send them surveys, discussions, or Guided Interviews directly — without going back to the sample market every time. Incentive tracking is built in.
A research tool inside the <un>peel platform. Starter plans give single-tool access. Foundation and above include the full toolset.
More tools in <un>peel
Own your audience instead of renting it
Most research relies on bought sample — a fresh pool of respondents for each study who have no prior relationship with your brand and no accumulated profile. That works, but it means starting from zero every time and paying for reach repeatedly.
Panel changes the model. Recruit your own customers once, build a profiled group, and research them directly across surveys, discussions, and Guided Interviews whenever a question needs answering.
- Recruit panellists directly or by invitation
- Build a dedicated audience of real customers rather than general-population sample
- Research the same people over time to track attitudes, behaviours, and change
Keep the audience active between studies
A panel that only hears from you when a large study runs goes cold. Daily quick polls keep panellists engaged, continuously add to their profile, and mean that when a full study launches the audience is warm rather than reactivated from scratch.
- Daily quick polls for ongoing engagement and continuous profiling
- Build a richer picture of each panellist over time
- Higher response rates when full studies run because the relationship is already maintained
Research your panel the same way you research anyone else
Panel members can be sent surveys, invited to discussion groups, or included in Guided Interviews through the same tools the team already uses. No separate portal or export workflow.
Because the panel sits inside the wider platform, responses from panel members feed into Insight Navigator alongside all other research. Panel data and bought-sample data stay in the same connected record, so teams can compare signals across their own audience and the wider research base.
Incentive and reward management built in
Running a panel without a structured incentive scheme means managing participation tracking in a spreadsheet. Panel handles reward schemes natively — raffle entries, points, custom rewards — with a full record of who has received what.
- Raffle tickets, points, and custom reward schemes
- Full tracking of rewards issued and redeemed per panellist
- One place to manage participation history rather than a separate manual process
What a dedicated panel builds over time
Each study a panel member takes part in adds to their profile — attitudes tracked longitudinally, behaviours recorded, segments refined. Over time the panel becomes a more precise and more valuable research asset.
That accumulated profile feeds into Insight Navigator, connecting panel responses to the wider research record so teams can see when their own audience supports the same story showing up elsewhere.
Next step
See how a dedicated panel fits into the wider research workflow.
Book a demo and we will walk through how Panel helps teams build a research-ready audience, keep them engaged, and connect panel data to the wider platform.