Home/Research tool/Branded Panels
Research tool

Build a dedicated panel of customers you can research whenever you need to.

Panel lets teams recruit their own customers, keep them engaged between studies, and send them surveys, discussions, or Guided Interviews directly without going back to the sample market every time.

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A research tool inside <un>peel. Starter plans give single-tool access. Foundation and above include the full toolset.

Branded Panels / overview
Panelist Manager dashboard showing panel health metrics, filters, search, and a managed customer panel table
Panel lifecycle

A customer panel becomes more valuable over time.

Branded Panels give teams a research-ready audience they can profile, engage, and return to without buying fresh sample for every question.

Stage 01

Recruit

Invite customers into a dedicated panel.

Stage 02

Profile

Build useful profile data over time.

Stage 03

Engage

Keep the audience active between larger studies.

Stage 04

Research

Send surveys, discussions, or interviews directly.

Stage 05

Learn

Connect each response to the wider research record.

Compounding asset

Every study makes the panel more useful.

Recruiting, profiling, engagement, and research activity all add context to the same audience record, so the panel becomes easier to target and learn from over time.

Panel lifecycle

How a panel turns into a repeat research asset.

The operating model is simple: recruit the right people, keep the audience warm, launch studies through the same platform, and let every interaction improve the panel profile.

Stage 01

Own your audience instead of renting it

Most research relies on bought sample: a fresh pool of respondents for each study who have no prior relationship with your brand and no accumulated profile. That works, but it means starting from zero every time and paying for reach repeatedly.

Panel changes the model. Recruit your own customers once, build a profiled group, and research them directly across surveys, discussions, and Guided Interviews whenever a question needs answering.

  • +Recruit panellists directly or by invitation
  • +Build a dedicated audience of real customers rather than general-population sample
  • +Research the same people over time to track attitudes, behaviours, and change
Branded Panels / Own your audience instead of renting it
Individual panelist profile showing registration status, profile details, demographics, reward balances, and dynamic variables
Stage 02

Keep the audience active between studies

A panel that only hears from you when a large study runs goes cold. Daily quick polls keep panellists engaged, continuously add to their profile, and mean that when a full study launches the audience is warm rather than reactivated from scratch.

  • +Daily quick polls for ongoing engagement and continuous profiling
  • +Build a richer picture of each panellist over time
  • +Higher response rates when full studies run because the relationship is already maintained
Branded Panels / Keep the audience active between studies
Panelist active invites view showing available studies, study status, points, and participation controls
Stage 03

Research your panel the same way you research anyone else

Panel members can be sent surveys, invited to discussion groups, or included in Guided Interviews through the same tools the team already uses. No separate portal or export workflow.

Because the panel sits inside the wider platform, responses from panel members feed into Insight Navigator alongside all other research. Panel data and bought-sample data stay in the same connected record, so teams can compare signals across their own audience and the wider research base.

See Surveys->See Discussion Groups->See Guided Interviews->
Branded Panels / Research your panel the same way you research anyone else
Panel launch workflow showing selected panelists invited into surveys, discussion groups, and Guided Interviews
Stage 04

Reward management needs to sit inside the panel workflow

Running a panel without a structured incentive scheme means managing participation tracking in a spreadsheet. Reward workflows need to sit alongside participation history if the panel is going to stay usable over time.

That is part of the panel direction here: bring reward schemes such as raffle entries, points, or custom rewards into the same workflow instead of leaving them as separate admin.

  • +Reward models such as raffle entries, points, and custom schemes
  • +Participation history that stays tied to the panellist record
  • +A cleaner operating model than a separate manual tracker
Branded Panels / Reward management needs to sit inside the panel workflow
Panel reward redemptions manager showing reward requests, approval controls, and reward policy settings
Stage 05

What a dedicated panel builds over time

Each study a panel member takes part in adds to their profile: attitudes tracked longitudinally, behaviours recorded, segments refined. Over time the panel becomes a more precise and more valuable research asset.

That accumulated profile feeds into Insight Navigator, connecting panel responses to the wider research record so teams can see when their own audience supports the same story showing up elsewhere.

See Insight Navigator->
Branded Panels / What a dedicated panel builds over time
Panelist longitudinal profile showing dynamic variables, participation history, reward activity, and connected evidence
Next step

See how a dedicated panel fits into the wider research workflow.

Book a demo and we will walk through how Panel helps teams build a research-ready audience, keep them engaged, and connect panel data to the wider platform.

Book a demo->

More tools in <un>peel

Research toolResearch Architect->Research toolQuant Surveys->Research toolDiscussion Groups->Research toolGuided Interviews->