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Research tool

See what holds up across your research.

Insight Navigator keeps research connected across projects, methods, and source material, so teams can ask questions across one project or the wider platform, see when different studies support the same story, and trace claims back to where they came from.

Book a demo->See pricing

A research tool inside <un>peel. Starter plans give single-tool access. Foundation and above include the full toolset.

Insight Navigator / overview
Insight Navigator research assistant start screen with conversation history, suggested prompts, and a grounded question input
Ask, answer, trace

Ask a research question and inspect the evidence behind the answer.

Insight Navigator helps teams search across projects, methods, and source material while keeping every answer tied back to the research it came from.

Question

Why did consideration dip, and do we have evidence beyond the tracker?

Answer with source trail

The answer comes back with source context, method context, and a trail back to the exact research material behind each claim.

ScopeRetrieveCorroborate
Ask, answer, trace

How answers stay connected to source evidence.

The workflow is built around research retrieval: structure the source material, preserve context, control the search scope, and keep the audit trail visible.

Question 01

Why generic AI solutions fall short for research retrieval

Most teams have already tried putting research into a general-purpose AI tool. The problem is not that those tools lack capability. It is that they were not designed for research: they have no concept of brand, market, method, audience, fieldwork period, or metric, so retrieval defaults to keyword proximity rather than research relevance.

Insight Navigator was built specifically for research, processing every document to understand its structure and tagging it with research context before retrieval, so queries surface evidence that fits the question rather than text that merely sounds similar.

Built for the structure and context of enterprise research.

Generic approach

Generic AI solution

Insight Navigator

Insight Navigator

Document processing

Generic approach

Documents are split into chunks without understanding their type or structure. A report, a transcript, and a brief are treated the same way.

Insight Navigator

Every document is processed to understand what it is and how it is structured: the document as a whole, its sections, and the items within each section.

Transcript handling

Generic approach

Transcripts are treated as a block of text. There is no distinction between what a participant said and what the moderator asked.

Insight Navigator

Transcripts are parsed into structured speaker turns so retrieval works on participant evidence, not the whole undifferentiated file.

Research context

Generic approach

No concept of brand, market, method, or fieldwork period. Retrieval is based on text similarity, not research relevance.

Insight Navigator

Every document is tagged with research context, including brand, market, method, and fieldwork period, so queries surface evidence that actually fits the question.

Retrieval scope

Generic approach

No control over retrieval scope. Results can come from anywhere, with no way to know whether an answer draws on the right study or pulls in unrelated material.

Insight Navigator

Ask within a single study for focused answers, or canvas across all studies to surface patterns and connections. The scope is yours to set, not decided by the tool.

Audit trail

Generic approach

Queries run in personal accounts leave no organisational record of what was asked, what was found, or by whom.

Insight Navigator

Every query is stored against the project record, accessible to the whole team, with a full history of what was asked and retrieved.

Source traceability

Generic approach

Answers come back as generated summaries. It is not always clear which source material supported which claim.

Insight Navigator

Every answer points back to the specific page, report section, or transcript exchange it came from, so every claim is inspectable.

Evidence 02

How Insight Navigator works

Insight Navigator handles research materials for what they are. Transcripts, discussion guides, and reports each serve a different role in the evidence chain, and each is processed accordingly before it enters retrieval.

  • +Every uploaded document, including transcripts, discussion guides, reports, market analysis, and desk research, is processed to understand its structure: the document as a whole, how it divides into sections, and what each individual section or item contains
  • +Transcripts are parsed into structured speaker turns so retrieval works on what specific participants said, rather than treating the whole transcript as a single block of text
  • +Every document is tagged with research context, including brand, market, method, and fieldwork period, so queries surface evidence that fits the research question, not just text that sounds similar
  • +Questions can be asked within a single project for local context, or across the wider platform to surface prior evidence from earlier studies
  • +Ask within a single study for precise, focused answers, or search across all studies to surface patterns and connections. The scope is deliberate, not decided by the tool
  • +Answers are grounded in respondent evidence. Participant responses and discussion guide context are treated as distinct source types, so findings reflect what people said rather than how questions were framed
Insight Navigator / How Insight Navigator works
Insight Navigator chat response showing confidence, evidence sources, and contributing beliefs
Evidence 03

Built for enterprise accountability

Enterprise insight teams are accountable for what they present to the business. When a stakeholder asks what supports a finding, or when a follow-up question appears six months later, the team needs to show exactly where it came from, not reconstruct it from memory.

  • +Every query is stored against the project record, not scattered across personal accounts or lost when a team member moves on
  • +Each answer includes the specific source it came from: the page, report section, or transcript exchange, not just the document name
  • +A full record of what was asked, what was retrieved, and when is accessible to the whole team, not just the individual who ran the query
  • +Every finding stays connected to the original research material it came from, so the chain from claim to source remains intact
Insight Navigator / Built for enterprise accountability
Insight Navigator source data modal showing the table behind a cited answer
Evidence 04

Bring any research into the platform

Insight Navigator is not limited to studies run inside <un>peel. Research conducted on any platform can be imported and queried alongside everything else: brief, context materials, instruments, and outputs all in one project record.

Research Architect is the tool that helps teams build that project container from the brief outward, gathering context and organising materials before fieldwork begins.

Connected to
See Research Architect->
Evidence 05

How connected evidence makes answers stronger

Because studies, imports, and outputs sit in one connected record, it becomes straightforward to draw patterns across multiple pieces of research: to see where findings converge across methods or audiences, and to spot where signals diverge.

That is what turns a single finding into a stronger, better-qualified conclusion. When independent studies point in the same direction, the platform makes that convergence visible; when they do not, the team can investigate why instead of pretending every answer lives alone.

Connected to
See Surveys->See Discussion Groups->See Guided Interviews->
Next step

See what changes when past research becomes easier to question.

Book a demo and we will show how Insight Navigator helps teams ask better questions of the research they already have.

Book a demo->

More tools in <un>peel

Research toolResearch Architect->Research toolQuant Surveys->Research toolDiscussion Groups->Research toolGuided Interviews->