01
Design
Start with better context.
Shape the study from the brief, gather the evidence that already exists, and review the questionnaire before anything goes to field.
Platform overview
One connected workflow for designing, running, validating, and activating research.
<un>peel is a research operating system where the study brief, fieldwork, quality decisions, source evidence, and reusable research assets stay connected.
Research operating system
Connected workflow01
Design
Start with better context.
Research ArchitectResearch Guard
02
Run
Collect evidence across the methods teams use most.
Quant SurveysDiscussion GroupsGuided InterviewsBranded Panels
03
Protect
Keep quality visible while the study is live.
Trust Centre
04
Connect
Make every answer traceable to the research behind it.
Insight Navigator
05
Activate
Turn research assets into things the business can use.
Segment Lens
How it fits together
Five parts of one research system.
The platform is organised around the work research teams already do: designing the study, running the work, protecting quality, connecting the evidence, and activating what was learned.
02
Run
Collect evidence across the methods teams use most.
Build surveys, run asynchronous qualitative work, launch guided interviews, and return to your own customer panel without splitting the evidence across disconnected systems.
RunExplore ->RunExplore ->RunExplore ->RunExplore ->
Quant Surveys
Build, launch, translate, test, and report on complex surveys.
Discussion Groups
Gather async qualitative depth over a bounded research window.
Guided Interviews
Collect structured one-to-one depth without the scheduling drag.
Branded Panels
Build a research-ready audience you can return to over time.
03
Protect
Keep quality visible while the study is live.
Respondent quality should not become an end-of-project argument. Trust Centre gives teams a live review workflow and an audit trail.
04
Connect
Make every answer traceable to the research behind it.
A connected project record means follow-up questions can be answered from evidence, not memory, and every claim can be inspected.
05
Activate
Turn research assets into things the business can use.
Validated research should travel without losing governance. Segment Lens turns segmentation into a controlled asset stakeholders can question.
Why it matters
The platform advantage is continuity.
Most research systems break the work into separate files, tools, and handoffs. <un>peel keeps the full lifecycle connected so quality, context, and evidence travel together.
Context stays attached.
Briefs, design choices, fieldwork, quality checks, and source evidence stay part of the same record.
Quality is part of the workflow.
Trust is not an after-the-fact layer. The platform keeps review, audit trails, and respondent quality visible while the work is happening.
Research becomes reusable.
The output is not just a file. It becomes evidence the business can inspect, question, and build from later.
Next step
See Design, Run, Protect, Connect, and Activate in a 30-minute demo.
We will walk through how the five stages work together and show how the tools connect across a real research workflow.
01
Design
Start with better context.
02
Run
Collect evidence across the methods teams use most.
03
Protect
Keep quality visible while the study is live.
04
Connect
Make every answer traceable to the research behind it.
05
Activate
Turn research assets into things the business can use.