For enterprise client-side insight teams
<un>coverAnswer faster. Defend the work. Validate the answer.
<un>peel helps insight teams answer faster without cutting corners - sharper design before launch, cleaner data during fieldwork, and connected evidence that makes future answers stronger.
Pilot programme currently active across Ireland and the UK
The challenge
Enterprise insight teams are caught between what the business needs now and what good research requires.
Shortcuts emerge when the team cannot move fast enough. Past research gets buried in drives and inboxes rather than informing the next answer. And urgent requests make the team look slow — even when the brief was the problem.
The business has more shortcuts than ever
SurveyMonkey polls, ChatGPT summaries, social listening dashboards - the business can produce something that looks like insight in an afternoon. If your team cannot answer quickly enough, people route around it.
Everything you have learned keeps disappearing
Research gets delivered, then buried in decks, drives, and inboxes. When a senior researcher leaves, context leaves with them. The next brief starts from zero even when the team has seen parts of the problem before.
Late requests make the team look slow
A sales pitch needs evidence by Friday. A product team wants customer input before launch. Even when the request is badly framed, the team still takes the reputational hit if everyone else finds a shortcut first.
How trusted answers are built
To stay central, the team needs answers that are fast enough for the business and solid enough to hold up when challenged.
That is why quality is built in before the first question is written, protected while fieldwork runs, and later validated through connected evidence that makes the next answer stronger.
Design
Design research that's grounded before fieldwork begins.
Research Architect builds the right research context from the brief outward. Research Guard then catches screening gaps, sequencing risk, ambiguity, and structural issues before launch - so avoidable problems are fixed while they are still cheap to fix.
Protect
Protect data quality while fieldwork is running.
Trust Centre keeps respondent-quality checks running while the study is live, making it easier to review problems, act earlier, and avoid defending bad data after the fact.
Validate
Validate every answer against connected evidence.
Insight Navigator keeps research connected so teams can see when multiple studies or methods support the same story, validate answers against corroborating evidence, and trace every claim back to source material.
What is in the platform
Tools and the trust layer built into every workflow.
Tools in <un>peel
The tools teams use to understand customers.
Research Architect
Start every study with the right context. Upload a brief and get a structured research checklist, desk research done for you, and all materials organised in one project before the first question is written.
Learn more ->Quant Surveys
Run quantitative studies in one controlled workflow, with pre-launch review, live respondent-quality controls, and outputs connected instead of spread across separate tools.
Learn more ->Discussion Groups
Run async qualitative work that gathers richer context over several days and keeps the evidence attached to the wider project record.
Learn more ->Guided Interviews
Run qualitative interviews at scale across markets, capturing voice, video, or text responses while the researcher stays in control of the guide and interpretation.
Learn more ->Branded Panels
Build a dedicated panel of your own customers and research them directly — surveys, discussions, and guided interviews — without buying sample every time. Reward and incentive tracking included.
Learn more ->Insight Navigator
Ask questions across one project or across the platform, with source-traceable retrieval that keeps answers tied to the research they came from.
Learn more ->Trust layer
The differentiators that come with every plan.
Research Guard
Catch screening gaps, sequencing risk, ambiguity, and structural issues before launch with a collaborative review layer that sharpens the work without replacing the researcher.
Learn more ->Trust Centre
Protect fieldwork quality while the study is live through respondent monitoring, review workflows, and an audit trail the team can stand behind later.
Learn more ->See it in action
Three parts of the platform that make the trust layer visible.
These are not separate AI gimmicks. They are the parts of the workflow that help teams protect the work before it gets challenged.
Trust Centre
Protect fieldwork quality while you can still act on it.
Trust Centre surfaces suspicious respondents, shows the signals behind each flag, and keeps the review trail attached to the study while it is still live.
Learn more ->
Research Guard
Catch design risk before it becomes a fieldwork problem.
Research Guard runs 42 specific checks — from strategic alignment to routing edge cases — and surfaces the full-questionnaire issues generic checkers miss, including screening alignment, order effects, and the changes that actually need approving before launch.
Learn more ->
Insight Navigator
Answer follow-up questions from evidence, not memory.
Insight Navigator keeps research connected across studies and methods, so when a stakeholder asks why a finding holds, the team can show where multiple sources point in the same direction and trace the answer back to source material.
Learn more ->Under the hood
This is what is actually under the hood.
Research Guard runs 42 specific checks before a study goes to field
The review starts with the brief and the business objective — not the questions — and works through 42 checks across 10 areas of questionnaire design, guided by over 20,000 lines of review logic. What makes it different is the governed redesign flow around those checks: screening alignment, ordered issue handling, structured follow-up, change packaging, revision, and final QA before the study goes live.
38+ quality metrics feed one live review workflow
Trust Centre combines question-level speed, patterning, engagement, and response-quality signals so teams can review a visible case while the study is still open, instead of relying on one blunt score.
Every citation backed to the exact page it came from
Documents are processed page by page, with each page tagged across 15 dimensions of research context. Generic tools retrieve by keyword proximity — Insight Navigator retrieves by research and business relevance, and traces every answer back to the exact page it came from.
Pricing
Pricing grows with the workflow you need and how widely trusted insight is used across the business.
Start with one research tool. Expand into the connected platform as more teams need access to connected research and the evidence behind it.
Get in touch
Ready to make your team easier to trust and harder to bypass?
Fill in the form below and we will be in touch to arrange a 30-minute demo.