For enterprise insight teams

Answer faster.Stay in control.Make it <travel>.

Strip away the guesswork, gut calls, sourceless AI, thin polls, stale decks, and reach an answer with its evidence still attached. The AI does the lifting. Your team makes every call.

LAYERS_PEELED 0/4
GUT_FEEL_a hunch from a meeting
STALE_DECK_slides from 18 months ago
CHATGPT_SUMMARY_no audit trail · no source material
RANDOM_POLL_4-question polls · n=52
insight-navigator/connected-evidence
Why did Gen Z consideration dip in Q2?
CORROBORATED_

Consideration fell 6pts among 18–24s, corroborated across three independent studies, with pricing perception the strongest common driver.

Evidence
Q2Brand Tracker W2 · n=1,510 · Apr 2026Source
DGDiscussion Group · pricing language, 18–24sSource
GIGuided Interviews · switching triggers · Mar 2026Source
Answer confidence
SCROLL_TO_UNPEEL

Built_for in-house insight teams at enterprise scale

SupervaluCentraLa Rousse FoodsMusgrave GroupEmpathy ResearchFutavistaDistinctive BATBord Bia
The challenge

Caught between what the business needs now and what good research requires.

Shortcuts emerge when the team can't move fast enough. Past research gets buried in drives and inboxes. And urgent requests make the team look slow, even when the brief was the problem.

<the pile your team is buried under>

  1. survey_monkey_poll.csv01

    Anyone can ship something that looks like insight

    SurveyMonkey polls, ChatGPT summaries, social-listening dashboards, produced in an afternoon. When your team can't answer fast enough, the business routes around it.

  2. chatgpt_summary_final_v3.txt02

    Everything you've learned keeps disappearing

    Research gets delivered, then buried in decks, drives, and inboxes. When a stakeholder leaves, the context leaves too, and the next brief starts from zero on a question you already answered.

  3. q3_deck_OLD_donotuse.key03

    Late requests make the team look slow

    Sales needs evidence by Friday. Product wants input before launch. When the request is badly framed, your team still takes the reputational hit, especially if someone else's shortcut lands first.

Every shortcut is a decision made on evidence nobody can properly inspect later.

How trusted answers are built

To stay central, the team needs answers that are fast enough for the business and built to keep working long after the study is done.

Quality built in before the first question is written. Protected while fieldwork runs. Strengthened through connected evidence.

One connected workflow

Fast enough for the business. Built to travel.

Click a stage, or just watch it move.

Stage_01

Research that's grounded before fieldwork begins.

Research Architect builds the right research context from the brief outward, with desk research done for you and materials organised in one project before the first question is written. Research Guard then catches screening gaps, sequencing risk, ambiguity, and structural issues before launch, so avoidable problems are fixed while they're still cheap to fix.

Research ArchitectResearch Guard42 pre-launch checksBrief → context
Stage_02

Data quality protected while the study is live.

Trust Centre keeps respondent-quality checks running while the study is in field. Speeding, patterning, engagement, and response-quality signals feed one review queue. Teams act on problems early and avoid carrying weak data into the evidence base.

Trust Centre38+ live metricsFlag review queueAudit trail
Stage_03

Every answer gets stronger through connected evidence.

Insight Navigator keeps research connected, so teams can see when multiple studies or methods point in the same direction, spot where signals diverge, and understand why before turning isolated findings into stronger claims.

Insight NavigatorCross-study retrievalSource-traceableCorroboration view
Stage_04

Connected research the wider business actually uses.

Segment Lens turns completed research into personas and segments the wider business can put to work, so insight keeps shaping decisions long after the report lands, and the team's work stays visible.

Segment LensPersonasSegmentsSelf-serve for stakeholders
Everything in the platform
Research ArchitectResearch GuardQuant SurveysDiscussion GroupsGuided InterviewsTrust CentreBranded PanelsInsight NavigatorSegment Lens
42 pre-launch checks38+ quality metricsSource-traceable answersScreener logic reviewLive flag queueCross-study evidenceAudit trailPersonas & segmentsOne project record
What's in the platform

The tools teams use to understand customers.

Every tool runs inside the same connected workflow, so outputs stay attached to the project record instead of spreading across separate point solutions.

AI_

Research Architect

Start every study with the right context. Upload a brief and get a structured research checklist, desk research done for you, and all materials organised in one project before the first question is written.

Learn more
SCREENERS_ROUTING_QUOTAS_
QUANT_

Quant Surveys

Run quantitative studies in one controlled workflow, with pre-launch review, live respondent-quality controls, and connected outputs.

Learn more
QUAL_

Discussion Groups

Run async qualitative work that gathers richer context over several days and keeps the evidence attached to the project record.

Learn more
QUAL_

Guided Interviews

Run qualitative interviews at scale across markets (voice, video, or text) while the researcher stays in control of the guide.

Learn more
PANELS_
JMASKTLP+2,140 panelists_

Branded Panels

Build a dedicated panel of your own customers and research them directly, without buying sample every time.

Learn more
TRUST_

Insight Navigator

Ask questions across one project or across the platform, with source-traceable retrieval that keeps answers tied to the research they came from, and shows when multiple studies point the same way.

Learn more
88%_TRACEABLE
AI_
VS
SOURCE_

Segment Lens

Turn validated segmentation work into governed personas the wider business can question, with answers tied back to the research behind them.

Learn more
TRUST_

Trust Centre

Keep respondent-quality checks running while fieldwork is live, so teams can review suspicious cases, act earlier, and keep the decision trail attached to the study.

Learn more
Real respondents94%Engagement review12Unique devices98%
Flag queueReview before close
The trust layer · in action

Quality protection that runs inside every workflow. See it work.

Research Guard, Trust Centre, and Insight Navigator aren't separate AI gimmicks or an add-on. They're the parts of the workflow that protect the work and keep evidence useful after the study is done, included on every plan. Scroll, and the product keeps up.

Trust Centre

Protect fieldwork quality while you can still act on it.

Trust Centre surfaces suspicious respondents, shows the signals behind each flag, and keeps the review trail attached to the study while it's still live.

  • 38+ quality metrics feed one live review workflow
  • See the signals behind every flag, not just a score
  • Review decisions stay attached to the project record
Learn more
Research Guard

Catch design risk before it becomes a fieldwork problem.

Research Guard runs 42 specific checks, from strategic alignment to routing edge cases, and surfaces the full questionnaire issues generic checkers miss: screening alignment, order effects, and the changes that actually need approving before launch.

  • 42 pre-launch checks guided by 30,000+ lines of review logic
  • Screening, sequencing, ambiguity, and structural risk in one pass
  • A collaborative review layer, with the researcher in control
Learn more
Insight Navigator

Answer follow-up questions from evidence, not memory.

Insight Navigator keeps research connected across studies and methods, so when a stakeholder asks why a finding holds, the team can show where multiple sources point in the same direction and trace the answer back to source material.

  • Ask questions across one project or the whole platform
  • Answers stay tied back to source material you can inspect
  • Show corroboration across methods, not a single data point
Learn more
trust-centre/live-monitoring
Respondent quality, live
38 metrics running
0%attention pass
0%duplicate signals
0open reviews
Flag queue
R1Resp #4471 · straight-lining grid Q12–Q18Flagged
R2Resp #4519 · completion 3.2× faster than medianFlagged
R3Resp #4502 · reviewed and retained, note attachedCleared
research-guard/pre-launch-review
Concept test, pre-launch checks
0 / 42 checked
Checklist
Screener logic · quotas reachable for all cellsPass
Question order · no priming ahead of brand recallPass
Q14 · double-barrelled wording, split suggestedFix
Routing · edge case skips key segment at S6Fix
Strategic alignment · objective mapped to briefMapped
insight-navigator/connected-evidence
🔍
Pricing

Pricing grows with the workflow you need and how widely trusted insight is used.

Start with one research tool. Expand into the connected platform as more teams need access to connected evidence, and the workflow behind it.

See pricing
  • Start with a single tool, expand by workflow
  • Trust layer included in every plan
  • Per-team access to connected evidence
  • Enterprise security, SSO, and audit trail
Get in touch

Ready to make your team easier to trust and harder to bypass?

Fill in the form and we will be in touch to arrange a 30-minute demo.

  • See Research Guard run live on one of your own questionnaires
  • Walk through Trust Centre on a real fieldwork scenario
  • Map the platform to your team's current workflow

We'll only use your details to follow up about your demo.